

OUR PHILOSOPHY
PRI Group is an innovative, market-leading company that focuses on building brands in partnership with brand owners. We believe investing in great people, cutting edge technology and creative consumer-focused marketing campaigns. This, combined with a deep understanding of the Indonesian market and proven expertise in manufacturing and distribution, is our formula for success.
PARTNERSHIP MENTALITY
CONSUMER FOCUSED
INVEST IN PEOPLE
continuously
innovating
international quality
standards
locally & internationally
compliant
OUR VISION
“To Raise Indonesian Spirits”
To be the leading Indonesian provider of world class international and local premium beverages.
OUR MISSION
We will raise Indonesia's spririts by
OUR VALUES
We aim to be the best

We aim to be the best in everything we do. Against our competition, we aim to be the best and win.
Amongst our colleagues, we aim to be our best selves, and produce our best for each other.
We are pioneers

We revel in the opportunity to use new technology and never before tried solutions and products to capture opportunity and improve our business.
We lead, others follow.
We succeed as a team

We work for each other. We are more than the sum of our parts and accomplish more together.
We promote harmony and togetherness and put the team before our own ambition.
We share in failure, and equally, we share in success.
We care

We care about our people, their well-being and their development.
We care about the communities that make our business possible and give back.
We care about the environment and always aim to make minimal impact.
We’re passionate about consumers

We put the consumer at the centre of everything we do.
As a consumer-led business, we aim to excite, engage and thrill the end consumers of the brands we carry.
OUR CAPABILITIES
PRI Group boasts two world-class production facilities and a comprehensive distribution network across the Indonesian archipelago.
The Group is capable of making any type of fermented, distilled or ad mixed alcoholic beverage ranging from full strength spirits such as rum and gin, to lower ABV products such as RTDs and Cider.
Our professional and modern approach to training and talent development ensures your brands are being sold and promoted by the best in the business.

